Multilingual WordPress Case Study
Case Study

Dairymaster Website

We built a nine-language WordPress website for Dairymaster, using WPBakery and custom plugins to support product navigation, regional experiences, and farmer videos. We also coordinated development with a third-party translation provider.

  • Languages
    9

    localized website versions

  • Custom work
    7

    WordPress plugins built

  • CMS
    WordPress

    pages built with WPBakery

  • Project work
    Development

    custom features and translation coordination

Dairymaster website displayed on a laptop and tablet
The Dairymaster website shown across desktop and tablet layouts.
Overview

A product-led website for a global dairy equipment business

The site helps farmers explore Dairymaster's equipment, understand how products support their work, and find information for their region.

Nine language versions

We coordinated development with translations supplied by a third-party company, helping the localized content fit the website and its regional versions.

Product-focused navigation

Product categories and task-based links help visitors move from a farm need to relevant equipment and information.

Challenge

Help farmers find the right information across languages and product lines

The website serves an international audience looking for equipment, product details, farmer stories, and information relevant to their region.

  • Present a large range of dairy equipment without making product categories hard to navigate.
  • Coordinate nine language versions with a separate translation provider.
  • Show visitors regional content and direct them to the appropriate local website version.
  • Support product and farmer-story content with custom website features.
What we built

A WordPress site with custom features for real visitor needs

WPBakery supports page editing, while custom plugins handle functions that go beyond standard page building.

Navigation and page structure

  • A custom mega menu organizes equipment and product categories.
  • Custom breadcrumbs help visitors see where they are and move back through the site.
  • WPBakery gives the team a page-building workflow for site content.

Videos and regional features

  • A custom farm-video plugin supports the video experience and controls where videos appear.
  • Geo redirects guide visitors to a regional version of the website.
  • The site includes A/B testing for comparing page or content variations.

Seven custom plugins

The work included seven plugins. Confirmed examples include the mega menu, breadcrumbs, geo redirects, and video visibility; the remaining plugin details can be added when available.

Security policy

A Content Security Policy header is present on the live homepage and farm-video page.

Screenshots

A look at the Dairymaster website

Dairymaster Ireland homepage featuring a milking parlour and product navigation
Ireland homepage with the main product navigation and rotating feature banner.
Dairymaster Milking product category page with product overview and breadcrumb navigation
Milking category page presenting the product range and related information.
Dairymaster farm video page with an embedded farmer story and related videos
Farm-video page combining a customer story with related videos.
Dairymaster MooMonitor+ product page introducing its herd health and fertility monitor
MooMonitor+ product page showing a dedicated product experience within the site.
Next step

Need a WordPress site for a global product range?

We build WordPress websites and custom features for teams serving customers across products, languages, and regions.

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